Technology is no longer a luxury for SMEs—it’s the backbone of sustainable global mobility. In our recent Global People Mobility Talks, Daniel Zinner (PMA Consult) and Philipp Krogmann (Deel) shared practical strategies to help SMEs navigate digitalisation and enhance their international operations. This PeopleTech series focuses on three crucial areas: boosting efficiency with digital tools, building trust in HR technology, and managing change for successful digital transformation.

Here are the 5 key insights from the event:

1. Digitalisation is the Key to SME Competitiveness

   SMEs often face tight resources and limited time, but digitalisation is not out of reach. In fact, SMEs are already demonstrating agile collaboration and networking—what’s missing is structured investment in digital tools.

   Why it matters:

   • Increases efficiency
   • Saves time
   • Enhances competitiveness in attracting younger talent

   Quick wins:

   • Create a solid data foundation
   • Set clear KPIs
   • Foster collaboration through technology

2. Data is the Biggest Bottleneck

   The primary obstacle SMEs report? The lack of data or unclear data sources. Collecting, cleaning, and using data consumes valuable time and limits the ability to make data-driven decisions.
   Solution: Break down data silos with integrated systems and use technology to enable reporting “at the touch of a button.”

3. Trust is Critical for Successful Tech Adoption

   Digitalisation efforts often stall because of concerns over:

   • High costs
   • Data privacy and security (especially amid rising cyberattacks)
   • Lack of legal certainty
   • General scepticism towards technology

   How to build trust:

   • Gain buy-in from senior management through a clear target model
   • Involve Legal, Procurement, Finance & Controlling early
   • Create a culture of openness and curiosity
   • Provide ongoing training to shift the mindset

4. Change Management is a Make-or-Break Factor

   Change fails when it’s too rigid, rushed, or not anchored in daily routines. Sustainable digitalisation requires iterative processes where learning, reflection, and adaptation are central.
   The path to success:

   • Start with small pilot groups
   • Ensure mandate, affectedness, and resources are in place
   • Build psychological safety so employees feel confident to engage

5. Success Factors for Lasting Transformation

   Digital change in SMEs succeeds when it follows these principles:

   ✅ Clear mandate and visible management support

   ✅ Real, felt need for change

   ✅ Planned time, resources, and accountability

   ✅ Small pilots that generate big confidence

   ✅ Reflection and external sparring

   ✅ Iterative process that learns from mistakes

   ✅ Environment of psychological safety

Final Thoughts

This GPM Talk made one thing clear: PeopleTech is not just about implementing tools—it’s about creating trust, structure, and a culture ready for continuous learning. SMEs that succeed in digitalising global mobility processes will gain a lasting edge in managing international talent.

How PMA Can Help You

At People Mobility Alliance, we support SMEs in designing practical, people-focused digital strategies for global mobility. From data integration to change management, we help you create the right foundations for long-term success.

📩 Curious how we can support your digital journey? Get in touch with us today!

Author:
Alexia Schmolling is the Head of Operations and Academy Lead at PMA. Her focus lies on Expat Management, Employee Health and international HRM. She brings valuable insights from her international experiences.