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PMA Perspectives: The Biggest Takeaways from the Second International HR Tech Conference

#MissionPossible: Level Up

We’re back — and bigger than before!

On 18 November, the International HR Tech Conference returned to SpinLab in Leipzig, bringing together an even more diverse and dynamic group than last year. Over 110 passionate professionals joined us onsite, and for the first time ever, we also launched a global Online Edition for participants from around the world.

This hybrid approach allowed even more voices to join the conversation — and became a powerful real-world lesson in resilience, problem-solving, and the future of digital collaboration.

And that’s exactly what HR Tech is all about.

Creating Space for Real Conversations and Real Solutions

Just like last year, SpinLab — The HHL Accelerator proved to be the perfect venue. Its atmosphere of innovation continues to inspire the kind of open dialogue our industry needs.

Throughout the day, participants explored the most pressing topics in Global Mobility and HR Tech – from AI implementation and digital transformation to compliance, recruitment challenges, and the evolving role of HR. Discussions were honest, bold, and deeply solution-oriented.

This conference once again proved that global people collaboration is not a buzzword – it’s a necessity.

Highlights from the Main Event

Opening Session & Keynotes

The conference kicked off with welcoming remarks from moderator Stefan Ganß. Our keynote speakers, Rudi Bauer (WeAreDevelopers) and Ratnesh Jha (ETS Global), delivered inspiring sessions on Community Power: From Tech to Impact and on Skills, Mobility, and the Future of Talent Verification, offering fresh perspectives on d the future of global workforces. Their message was clear: HR must lead the shift toward agility, technology, and human-centered innovation.

Co-organisers Daniel Zinner, Johanna Lehmann, and James Parsons reflected on the incredible growth from last year to today. Their vision and leadership set the tone for a forward-thinking and collaborative event. A huge thank you to EY and ETS, whose support enabled us to ensure the success of this conference.

Panels & Keynotes on the Main Stage: Where Insights Met Action

Attracting Skilled Workers to Saxony: A Success Story

Alexander Welk (Head of HR, Deutsches Zentrum für Astrophysik Görlitz), James Parsons (ETS Global), and Theresa Brox (Berlitz Deutschland) shared how regional ecosystems, language enablement, and long-term integration strategies can successfully attract international talent – even beyond major metropolitan hubs. They highlighted that sustainable talent attraction is not driven by employer branding alone, but by the full journey: clear onboarding pathways, early language support, cultural orientation, and the local connections that turn a job offer into a real arrival.

At the heart of the session was Alexander Welk’s work at the Deutsches Zentrum für Astrophysik (DZA) in Görlitz as a role model for what this can look like in practice: building a world-class research hub while recruiting globally for highly specialised profiles – and doing it in a way that doesn’t just bring people in, but helps them stay. The takeaway: when a bold mission meets a human integration experience, ambitious growth becomes realistic – and skilled workers don’t just join a project, they join a place.

How Will AI Enablement Shape the HR Tech Ecosystem

The integration of new AI tools continues to challenge organisations. Panelists Rudi Bauer, Guy Perraudeau, Johanna Lehmann, and Daniel Zinner unpacked what AI enablement really means in practice – and why the biggest lever isn’t the next tool, but the ability to build capability at scale.

The panel explored how organisations can move from curiosity to confident adoption by creating simple entry points (AI basics, prompting fundamentals), anchoring learning in real workflows, and building communities that accelerate peer-to-peer learning. Drawing inspiration from developer ecosystems, the conversation highlighted the power of curated content, continuous practice, and shared standards — so people don’t just “try AI”, but actually integrate it into their day-to-day.

Key takeaway: sustainable AI transformation happens when enablement is designed as a journey — with clarity, psychological safety, and a strong #MissionPossible mindset. Less hype. More habit. And a clear mission: turning AI from a black box into a shared capability.

Global Work, Local Belonging: Why HR Must Go Beyond Processes

This keynote by Linh Grethe, the founder and CEO of HR Collective, examined the complexities of global HR operations – and made one thing crystal clear: Global Mobility and belonging must be designed side by side. Strong Global Mobility frameworks create structure and fairness; belonging creates orientation, trust, and long-term commitment. In true #MissionPossible spirit, Linh showed how HR acts as the bridge between business, culture, and people by intentionally designing connection: from local buddy systems and short culture check-ins to a localised welcome experience with clear access to contacts and resources. The takeaway: when operational strength meets human connection, global work becomes scalable and human – and people don’t just move, they truly arrive.

Transfermarket – Performance Matters in International Competition

With insights from Julian Schröder (Fuxam & National Squad Ex-Athlete) and Lasse Bohmbach (Oranje Berlin), this session examined the complexities of performance-driven decision-making in highly competitive, international environments – and what HR and Global Mobility can learn from elite sports. Drawing parallels to the football transfer market, the panel explored how transparent data, clear performance criteria, timing, and team fit determine success far beyond individual talent. The discussion highlighted that sustainable performance is not about short-term wins, but about building systems that enable talent to develop, perform, and stay resilient under pressure. The takeaway: when organisations treat talent decisions with the same strategic clarity as top-tier sports teams, performance becomes measurable, comparable, and scalable across borders.

Book Talk: How Thought Leaders Rethink the Future of HR, People Tech & Global Mobility

Maike July (Women Way Up Coaching), Alexa Gorman (encourageventures), and Daniel Zinner (Co-Founder People Mobility Alliance) presented key ideas from their books and used them as a lens to rethink what’s next for HR, People Tech, and Global Mobility. They highlighted – that real progress won’t come from buzzwords, but from designing systems that work in real life: clearer journeys, stronger leadership habits, and ecosystems that make innovation, performance, and belonging scalable. Across start-up realities, investment and innovation ecosystems, and international mobility, the shared message was clear: the future belongs to organisations that intentionally build the conditions for people to thrive -wherever they work and whatever they build.

Books featured: Daniel Zinner – People Mobility – A modern review of expatriate journeys, Alexa Gorman – Innovationen. Frauen schaffen Zukunft, Maike July – HR im Biotech-Start-up.

Workshops: Hands-On Problem Solving

Our workshops once again offered practical, immediate insights. Participants could choose from sessions covering the biggest challenges in global mobility and HR tech, including:

  • Employee Participation – Tax-Efficient Ways to Boost Motivation and Retention with Gerrit Wagner (EY)
  • Partner Support in Global Mobility – What are the core success factors with Dr. Winfried Guba (NetExpat) & Kerstin Westebbe (NetExpat)
  • From Silos to Scalable Shared Services with Global Mobility Platform Automation with Johannes Hillebrandt (premote) & Erika D’Attis (KUKA)
  • Speak to Lead: How to Communicate Complex Topics with Clarity and Conviction with Stefan Ganß
  • Structure Creates Security – How Global Mobility Organizes Compliance with Fabian Kuhnt (EY) & Sabrina Cunsolo (Grünenthal Gruppe)
  • Innovation Sprint for International HR Leaders with Frank Jura (BLUE HILLS Consulting)
  • Employing Staff Outside Germany with Vanessa Imhoff (Safeguard) & Jost Kasparek (Safeguard)
  • From Offer to Arrival: Connecting Global Hiring with Real Human Experience with Katrin Ruland (Noah Mobility) & Niklas Köppelmann (Stepstone)
  • Agility Meets Compliance: How to Turn Rules into Real Impact with Johanna Lehmann (PMA)

These sessions offered practical frameworks, new methodologies, and real examples participants could take back to their organisations.

If you are interested in exploring any of these topics or finding out how to implement them in your organisation – CONTACT US NOW

People Tech Award

We continued the tradition of celebrating innovation with the People Tech Awards 2025, initiated by James Parsons and supported by Rudi Bauer and Johanna Lehmann. Thank you to the jury members for your expertise and contribution.

This year’s winners:

  • Audience Award: Felix Nawroth, Jobswoop.io with Gerrit Wagner (EY)Felix Nawroth
  • Jury Award: Florian Dyballa, Aivy:
    https://galerie.strom-fotografie.de/share/B1h6i99EZg

People Tech Participants:

  • Olivia Jaron, intalento
  • Felix Nawroth, Jobswoop.io
  • Theresa Hümmer, Walk15 App
  • Jerome Burmeister, upsmart
  • Annika Augner, HYBEAM
  • Florian Dyballa, Aivy
  • Robert Schneider, TAS
  • Sandra Zemke, Anonyfy
  • Tim Heitmann, Business Escape Games

Their solutions showcased the creativity and forward-thinking spirit driving progress in HR Tech.

Connections That Move the Industry Forward

Throughout the day, there was a sense of momentum — people weren’t just talking, they were connecting, collaborating, and brainstorming solutions together.

Our ecosystem partners provide the infrastructure for our #MissionPossible: AIRINC, Netexpat, Noah Mobility, Premote, Safeguard, Stepstone.

Ideas turned into plans.

Conversations turned into partnerships.

And a true community continued to grow.

The Online Edition: A New Milestone — and a New Learning Opportunity

For the first time, we launched an Online International HR Tech Conference running parallel to the onsite event. The goal: allow international participants to fully engage, learn, and connect regardless of location.

The response was overwhelmingly positive — the online community was active, diverse, and highly engaged.

Unfortunately, due to a major global Cloudflare issue, the platform stopped working around midday, which forced us to cancel several online workshops.

While disappointing that they must be rescheduled, this situation presented a valuable lesson for us and the entire HR tech ecosystem:

  • What do we do when digital tools fail?
  • How can we design hybrid events that stay functional even when the internet doesn’t?
  • How do we ensure continuity in a tech-powered global workplace?

This experience will directly shape our planning, risk management, and event design moving forward — making next year’s hybrid setup even stronger. Further, we will address the topic ‘How to deal with digital failure and build resilience’ in future webinars.

#MissionControl

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Looking Ahead: The Journey Continues

The feedback from participants — both onsite and online — has been incredibly motivating. People left inspired, energised, and ready to take action.

We are already planning next year’s edition, and after two successful years, the conference is firmly establishing itself as the annual meeting place for HR, Global Mobility, and HR Tech professionals.

We also remain committed to expanding English-language content to ensure accessibility for our international community.

A heartfelt thank you to all our sponsors, speakers, partners, and participants for making this event possible.

The future of international HR and global mobility is bright — and we’re building it together.

Authors:

Johanna Lehmann is a New Work consultant and leadership trainer. She supports teams and organisations through transformation with a focus on collaboration, clarity, and culture.

Daniel Zinner is an international HR expert, entrepreneur, and communications consultant. His expertise lies in HR, strategy, digitalisation, and transformation strategy.

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Guy Perraudeau

Global Mobility Strategist & Emerging Leader Developer | Heilbronn, Germany

Guy is an HR Global Mobility expert with 18+ years of experience working on talent strategies in global organisations. Through senior roles in Big4 consulting and as Head of Global Mobility at Schwarz Group, he has been closely involved in large-scale transformation, growth initiatives, and long-term talent and business decisions. His investment perspective is shaped by a strong belief in globally minded leadership, sustainable growth, and organisations that use mobility and people strategy as levers for long-term value creation. Guy offers a wealth of knowledge in transforming operational functions into strategic business partners with a global vision.

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Anas Abdi

Business Development Manager

Anas has a background in economics and discovered his passion for the Global Mobility industry a few years ago. With experience at a Big Four, he brings valuable expertise as a consultant. At PMA, he will support the streamlining of our operations and contribute to growth through his active role in sales and business development.

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Ayesha Khan

Marketing & Event Manager

Khan is a data-driven marketing professional with expertise in performance marketing, analytics, and digital strategy. She focuses on optimising marketing campaigns, enhancing audience engagement, and driving business growth. With a background in Marketing
and Finance, Ayesha leverages data insights to develop effective strategies and deliver measurable results. She is currently pursuing her MSc in International Information Systems at FAU in Germany, integrating technology with marketing to drive innovation
and growth.

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Sustainability

Sustainability faces challenges such as reducing environmental impact while maintaining operational efficiency, adapting to evolving regulatory requirements, and fostering a company-wide commitment to sustainable practices. Balancing short-term business goals with long-term environmental responsibility can be complex, as can tracking and measuring progress toward sustainability targets. Engaging employees at all levels to adopt sustainable habits and practices requires ongoing education and leadership support.

Our consulting approach on sustainability focuses on helping organisations integrate sustainable practices into their operations. Our consultants provide training on reducing environmental impact, optimising resource use, and meeting regulatory standards. We assist in developing sustainability strategies that align with company goals while fostering a culture of environmental responsibility. Through the learning of sustainable habits and continuous support, we help organisations track progress, engage employees, and achieve tangible sustainability outcomes.

Expat Wellbeing

Expat wellbeing faces challenges such as adapting to new cultures, managing isolation, and balancing work-life dynamics in an unfamiliar environment. Expatriates often struggle with the loss of familiar social networks, language barriers, and cultural differences, which can lead to stress and burnout. Ensuring mental and physical well-being while navigating different healthcare systems and support structures adds complexity to the expatriate experience.

Our consulting approach on expat wellbeing focuses on providing comprehensive support to ensure expatriates thrive in their new environment. Our consultants offer resources and training to enhance cultural adaptation, promote mental resilience, and improve work-life balance. We help organisations implement wellness programs, foster strong support networks, and establish open communication channels. This approach strengthens expatriate well-being, increases job satisfaction, and enhances overall performance abroad.

Cultural Awareness

Cultural awareness faces challenges like overcoming unconscious biases and stereotypes that can hinder understanding and inclusion. Communicating effectively across different cultures can be complex due to language barriers and varying norms. Misinterpretations of behaviors or traditions may lead to conflict or offense. Integrating diverse cultural perspectives into decision-making can be difficult, and there’s the challenge of ensuring all employees feel respected and valued, which requires ongoing education and open dialogue.

Our consulting approach on cultural awareness involves guiding organisations to recognise and respect diverse cultural perspectives. Our consultants provide training to overcome biases, improve cross-cultural communication, and foster an inclusive environment. We help develop policies and practices that integrate diverse viewpoints into decision-making. Additionally, our consultants facilitate open dialogue and continuous learning, ensuring all employees feel respected and valued. This approach enhances collaboration, reduces conflicts, and supports a more cohesive workplace culture.

Local ecosystem connections

Local ecosystem building faces challenges like limited resources, including funding and talent, which can hinder growth. Fragmented networks and poor collaboration between stakeholders often lead to inefficiencies. There’s also a lack of trust and shared vision among participants. Regulatory hurdles and slow policy adaptation can stifle innovation. Additionally, small markets may struggle to attract investors and scale, while cultural resistance to change can impede progress.

Our consulting approach on local ecosystem connections involves helping organisations build and strengthen relationships within their community. Our consultants identify key stakeholders, such as local businesses, government entities, and nonprofits, and create strategies to foster collaboration and mutual support. We facilitate networking opportunities, promote knowledge sharing, and help align the organisation’s goals with community needs. Additionally, we assist in leveraging local resources, enhancing the organization’s reputation, and driving sustainable growth within the local ecosystem.

People-Focused Approach

A people-focused approach faces challenges such as balancing individual needs with organisational goals, which can lead to conflicting priorities. Ensuring consistent and fair treatment while accommodating diverse employee needs can be complex. Managing varying expectations and maintaining engagement across different personality types requires nuanced strategies. Additionally, measuring the impact of people-focused initiatives on overall performance and adjusting approaches based on feedback can be challenging. Ensuring resources are allocated effectively to support people-centered practices is also crucial.

Our consulting approach on a people-focused approach involves assessing organisational culture and individual needs to create strategies that prioritise employee well-being and engagement. Our consultants design tailored initiatives that align personal goals with business objectives, ensuring fairness and consistency. They facilitate effective communication, provide training, and support leadership in fostering a positive work environment. Our consultants also help measure the impact of people-focused practices, adjust strategies based on feedback, and optimise resource allocation to enhance overall effectiveness.

Change Management

HR change management faces challenges like employee resistance, where fear of the unknown or discomfort with new processes can hinder acceptance. Communication breakdowns can lead to misunderstandings and decreased morale. Aligning leadership and getting their buy-in is critical but can be difficult. Managing the pace of change to avoid overwhelming staff, addressing skill gaps through training, and maintaining productivity during transitions are also significant hurdles. Additionally, measuring the effectiveness of change and making necessary adjustments is an ongoing challenge.

Our consulting approach on change management involves guiding organisations through transitions by developing strategies to address resistance, ensuring clear and consistent communication, and aligning leadership with change objectives. Our consultants design tailored training programs to close skill gaps and support employee adaptation. We help manage the pace of change to minimize disruption, maintain productivity, and implement metrics to measure success. Continuous feedback and adjustments are made to ensure a smooth and effective transformation.

HR Digitalisation Project Implementation

Implementing HR digitalisation projects faces challenges like resistance to change, where employees may fear job displacement or struggle with new systems. Integrating new digital tools with existing legacy systems can be complex and costly. Ensuring data security and privacy compliance is critical, especially with sensitive employee information. Additionally, inadequate training and support can hinder adoption, while managing the project’s scope, budget, and timeline adds further pressure to successful implementation.

Our consulting approach on HR digitalisation projects involves addressing key challenges such as resistance to change by fostering a culture of openness and providing clear communication about the benefits and support available. Our consultants help ensure a smooth integration of new tools with legacy systems, minimising disruption and costs. We emphasise data security and privacy compliance, crucial for protecting sensitive employee information. Our effective training programs are designed to enhance user adoption, and consultants meticulously manage the project scope, budget, and timeline to ensure successful implementation.

Tech Vendor Screening

Tech vendor screening presents challenges like assessing vendor reliability, as companies must evaluate a vendor’s financial stability, reputation, and track record. Identifying the right fit requires aligning the vendor’s offerings with business needs, which can be difficult with technical complexities. Data security is a critical concern, demanding thorough scrutiny of the vendor’s security practices. Additionally, there’s the challenge of managing vendor lock-in risks and negotiating favorable contract terms.

Our consulting approach on tech vendor screening involves guiding businesses through selecting the best vendors by assessing their offerings, reliability, and compatibility with the organisation’s needs. Our consultants evaluate vendors’ financial stability, scalability, and long-term viability. We also ensure compliance with industry regulations, focus on data security, and mitigate the risk of vendor lock-in. Additionally, our consultants help align vendor choices with the company’s budget and growth strategies, ensuring a tailored, sustainable partnership.

Tech Vendor Selection

Selecting the right tech vendor poses challenges such as navigating a crowded market with numerous options, making it hard to distinguish between similar offerings. There’s a risk of vendor lock-in, where future flexibility is compromised. Assessing the vendor’s reliability, financial stability, and long-term viability is crucial. Compatibility with existing systems, data security, and compliance with regulations are also key concerns. Budget constraints and ensuring the vendor can scale with business growth further complicate the decision.

Our consulting approach on tech vendor selection involves helping organisations choose the best vendor to meet their specific needs. Consultants assess business requirements, compare vendors, and evaluate their offerings for compatibility, scalability, and security. Our consultants consider the vendor’s reputation, financial health, and customer support. We also negotiate contracts to avoid vendor lock-in and ensure cost-effectiveness. The goal is to align vendor capabilities with long-term business strategies, reducing risks and ensuring value.

Global Talent Pools

Global talent pools present challenges such as managing diverse skill sets, cultural differences, and varying educational standards. Time zone disparities can hinder collaboration, while legal and regulatory differences complicate employment contracts and compliance. Language barriers may affect communication and integration. Additionally, ensuring equitable opportunities and managing compensation across regions are difficult. Competition for top talent is intense, making retention a critical issue.

Our consulting approach on global talent pools involves helping organisations source, attract, and manage talent from diverse regions. It requires strategies for navigating cultural differences, ensuring compliance with local labor laws, and overcoming language barriers. Our consultants guide on optimising remote work, aligning global talent with business needs, and fostering collaboration across time zones. We also focus on creating equitable opportunities, competitive compensation packages, and effective retention strategies in a global context.

Global People Collaboration

Global People Collaboration faces challenges such as coordinating across time zones, overcoming language barriers, and aligning different work styles and cultural expectations. Teams often struggle with maintaining clear communication and fostering trust in remote, cross-border environments. Misunderstandings can arise due to cultural differences, which may hinder collaboration and decision-making. Additionally, managing virtual teams can complicate relationship-building and team cohesion, leading to a lack of engagement and reduced productivity.

Our consulting approach to global people collaboration focuses on helping organisations enhance communication, trust, and teamwork in multinational environments. Our consultants provide training on effective virtual collaboration, cultural sensitivity, and inclusive communication strategies. We assist in developing processes that encourage knowledge sharing and cross-cultural understanding, ensuring that teams are aligned in their goals and can work efficiently across borders. This approach fosters stronger relationships, increases engagement, and drives productivity, creating a more connected and effective global workforce.

Global Mindset

The challenges of a global mindset include navigating cultural differences, language barriers, and varying business practices, which can lead to misunderstandings and conflicts. Additionally, managing diverse teams requires sensitivity and adaptability to different communication styles and expectations. Balancing global strategies with local needs can be complex, and staying informed about international regulations, economic conditions, and political climates adds further complexity to decision-making processes.

Our consulting approach on global mindset involves guiding organisations to embrace cultural diversity, fostering cross-cultural communication, and aligning global strategies with local practices. We help teams to navigate international markets, adapt to varying regulations, and manage diverse teams effectively. Our consultants also emphasise the importance of cultural sensitivity, inclusivity, and adaptability in leadership to ensure successful global operations and sustainable growth.

International Talent Development

International talent development faces challenges like cultural differences, language barriers, and varying educational backgrounds, which affect training and communication. Aligning development programs with local norms while maintaining global standards is difficult. Differences in work ethics, leadership styles, and career expectations complicate talent retention and growth. Additionally, logistical issues like time zones and technology access can hinder the implementation of consistent development initiatives.

Our consulting approach on international talent development involves creating tailored strategies that respect cultural differences and align with global business goals. This includes designing cross-cultural training programs, leadership development initiatives, and succession planning. Our consultants address language barriers, diverse learning preferences, and varying educational backgrounds. They also advise on retaining top talent, ensuring global consistency in skills development, and leveraging technology to deliver effective training across regions.

Global Workforce Management

Global workforce management faces challenges like cultural differences, varying labour laws, time zone coordination, and communication barriers. It also involves managing remote teams, ensuring consistent training, addressing different work ethics, and navigating political and economic instability.

Our consulting approach helps to balance global policies. This involves advising on cross-cultural communication, aligning global and local HR policies, and navigating diverse labour laws. Our team offers strategies for managing the complexities of remote teams, optimising talent acquisition, and ensuring compliance with international regulations. Our consultants also address challenges in employee engagement, leadership development, and compensation strategies. We help organisations to effectively manage a diverse, global workforce while maintaining productivity and cohesion.

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      Alexia Schmolling

      Head of Operations & PMA Academy Lead

      Alexia is a Project Consultant who joined the PMA in 2024. Her focus lies on international HRM, expat management and mental health. She is responsible for content and partner management, and brings valuable insights from her international experience.

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      The members of the People Mobility Alliance are united by the same passion: fostering cultural diversity and embracing technological advancement.
      We welcome everyone who is open to new perspectives, likes to give and receive new ideas and who will therefore help shape this Alliance. Find like-minded people and exchange ideas about relevant topics, such as HR strategy, digitization, transformation processes and more. Most importantly, help drive change in how People Mobility is performed. Join today.

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          Stefan Remhof

          Managing Partner

          Stefan joined the People Mobility Alliance at the beginning of 2023. He brings valuable insights into the academic side of People Mobility into the Alliance. Together with co-founders Daniel and Mira he is part of the PMA Management team.

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          Mira Pathak

          Co-Founder

          Mira currently works for AIRINC in Germany and has been working in Global Mobility since 2006. Of German-Indian origin, she has lived and worked in different countries but spent the majority of her working life in London before moving back to her native Germany in 2019. She believes that personal connection and experiences are the key to successful business interactions. And that even in business, it’s the person behind the employee that makes all the difference.

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          Daniel Zinner

          Co-founder

          Daniel is a global workforce consultant, podcaster and investor. Cultural diversity and global collaboration have been his passion for more than 20 years. He has worked in Global Mobility for various corporations in many different countries, but is currently based in Berlin, where he enjoys the city’s creativity, diversity and open mindset.

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